About the brand
THE STORY AND
THE BRAND IDEA
About ten years ago Ira Hnyliakevych and Olha Sanina started turning over an idea: to make something for women and about women. Everything comes in its own time. In 2025 we decided to finally bring the idea to life. That is how VYDNA appeared, a Ukrainian accessories brand about values and the road you take.
VYDNA is a Ukrainian accessories brand about values and the road you take. We believe every woman has the right to be herself, to be different, to show up in her relationships, her career, her everyday life and in the way she treats herself, exactly as she wants to.
Strong today, gentle tomorrow; decisive or vulnerable, alluring or impulsive. What matters is being real, without masks and without forcing it. VYDNA is about the right to change, to express yourself and to live at your own pace.
VISION, MISSION AND
THE BRAND MEANING
Being able to enjoy the moment, to notice beauty in simple things and to allow yourself joy right here and now is not a luxury. It is the natural state in which a woman blossoms and glows from within. VYDNA is for those who choose to act and to show up. For women who step out into the world, speak up for themselves, take bold steps and leave a mark, in their style, their choices and their lives.
Every accessory is made individually, by hand, with care. You can wear it at any moment: when you are sad or happy; on a date, at a business meeting or on an ordinary day, to feel supported, to find the courage to act or to underline the quiet confidence and freedom of being yourself.
Show yourself, act, because you are worth everything.
The VYDNA woman stands for what matters: the freedom to be herself, the ability to enjoy life, to act and to show up.
Show yourself. Act. Enjoy your life.
"Show yourself, be VYDNA" is the line that inspires the brand to accept yourself and live boldly.
"Whatever the challenges and obstacles, I keep going, because I cannot not go. I cannot not do what I believe in. Nobody guarantees success. I simply walk into the unknown"
"I am carrying on my mother's work. She embroiders and sews clothes, and I grew up surrounded by fabrics, so I feel them keenly and have a particular sense for materials and shapes. Nothing inspires me more than watching a woman put on something we made and seeing her look come together. Those moments are what motivate me and make me happy"
WHAT MAKES THESE
ACCESSORIES SPECIAL?
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A statement of values.
VYDNA accessories do more than round off your style. They speak clearly about the values and beliefs you live by.
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Premium quality.
We work only with high grade fabrics and give every single piece a careful, individual approach in the making.
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Exclusive design.
Our team develops its own patterns from scratch and tests every sample in detail before it goes into production.
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Conscious fashion.
We stand for mindful consumption and make pieces that last, instead of following the logic of fast, throwaway fashion.
HOW TO WORK WITH THE VYDNA BRAND?
We are open to working together with:
- Шоурумами
- Концепт-сторами
- Локальними крамничками
- Бутіками по всій Україні та за межами
If you run a shop and want to complement your clothing with expressive, stylish and striking accessories that fit easily into different looks and lift your sales, we will be glad to partner with you.
We believe in the synergy of women in business and in building a space where every customer can find the detail that completes her look.
